Marketing: 2004
Developing killer sales promotions (January '04)
Market makers (January '04)
2003 Its not about the party (November '03)
Hook more customers (May '03) Smiling and dialing (May '03) Going to war, cooperatively (March '03) Promises kept (January '03)
2002 Which way is up? (November/December '02)
How to run a customer advisory council (July/August '02)
Effective marketing for industrial distributors (May/June '02)
2001
Creating and capturing value (November '01) Selling fee-based services (November '01) Superior customer service through
effective inventory management (November '01) Team up, profit up (November '01) You need a brand (November '01) Sales promotions that work (September/October '01) Combat in the safety zone (July/August '01) Is a catalog the right investment for your company? (May/June '01)
Road map checklist (March/April '01)
Road map marketing (March/April '01)
2000 Marketing on the Internet (November '00))
Hey, look me over (September/October '00)
Partner up (March/April '00)
1999 Direct marketing isn't only for the big boys (November/December '99) Translating customer research into action (November '99) It's all about service (September/October '99)
Mining for meaning (April '99)
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