by Roxanne Emmerich

In today's turbulent economic market, even the strongest and most powerful corporate icons are challenged to find ways to improve their efficiencies.

Unfortunately, many young managers and leaders have never seen a tight economy, or at a minimum, have only a faint memory of what it can be like.

The fact is that there are four critical elements of leadership that are extremely valuable during robust times and absolutely essential during challenging times. If your reader's implement these leadership qualities in their organization today, they can nurture a motivated workforce for years to come regardless the stability of the economy.

• Lend and empathetic ear.

• Don't buy into the "ain't it awful" story.

• Shift the focus to making a difference in the workplace.

• Appreciate the steps the employees take along the way.

Roxanne Emmerich is a business expert, entrepreneur, and author of the book, "Thank God It's Monday: How to Build a Motivating Workplace." Roxanne believes that in today's marketplace, it is crucial for every company and organization to have a meaningful vision that appeals to each worker. A business with "soul" has an atmosphere of belonging tat cultivates creativity and passion. Its workers are proud to be a valuable part of a winning team. The unity creates enthusiasm and excitement that filters down to the customer, affects the bottom line, and allows the company to thrive.

Good organizations, departments, and managers have discovered that it's the bad times that make them so much better during good times. When your readers can keep their team motivated and productive during the most challenging of events, their organization will stand out and their employees will lead your reader's company to greatness.

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